Kelis Will 'Push it to the Edge'

All-new Ford Edge will come with a new urban marketing campaign featuring the Grammy-nominated singer Kelis. The campaign titled "On the Edge," a creation of The Uniworld Group - Detroit, will also feature a song entitled "Push it to the Edge" which was created by Kelis. Said marketing campaign will be aired today in major radio, print,"With a bold style that breaks the rules, Kelis is the perfect spokesperson for the Edge urban marketing campaign," said Jeri Ward, Ford Edge marketing manager. "Our target buyer can easily relate to Kelis' sharp and sophisticated style.""I am an informed buyer who likes to shop around for what I like," said Kelis. Kelis will also participate in several Edge sweepstakes giveaways on the mentioned shows. The giveaways will start in February. The banner ads for Edge will also be displayed on AOL - Black Voices and Black Planet and other major websites."I prefer bold designs and that's what I see when I look at the Edge. I believe it was built to defy expectations and change people's perceptions, two concepts that have helped me define who I am."